Skip to content

Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover

77b0bd64072335d8a6a8c9a427fd3d64a4a321896aa02dc34e42e0d18f5c4f82
FILE - Elon Musk arrives before a joint meeting of Congress at the Capitol in Washington, July 24, 2024. (AP Photo/Julia Nikhinson, File)

WICHITA FALLS, Tex. (AP) — Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.

The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.

It accused the advertising group's initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies.

Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”

The Associated Press


Looking for National Business News?

VillageReport.ca viewed on a mobile phone

Check out Village Report - the news that matters most to Canada, updated throughout the day.  Or, subscribe to Village Report's free newsletter: a compilation of the news you need to know, sent to your inbox at 6AM.

Subscribe